15 Best Theorie Shampoo for Different Hair Types

We all have unique hair types and specific hair needs. That is why we should choose the shampoo that suits us when it comes to hair care. The great thing is that the Theorie Shampoo product line offers a wide range of hair cleansers to cater to a diverse clientele.

Who is Theorie?

Theorie is an American-born skin and hair care brand that offers some of the best hair care products today. They pride themselves in creating high-quality products that combine natural and synthetic (yet highly effective) ingredients to produce the best results. 

They recognize the fact that all people have different needs. That’s why they have created and customized Theorie products to help users pick the best ones. One of their famous product is their Theorie Shampoo. 

Theorie Shampoo Overview

THEORIE Amber Rose Travel Set - Hydrating Shampoo & Conditioner minis - Refresh & Recharge - Suited for Dry to Normal Hair - Protects Color and Keratin Treated Hair, Bottles 90mL each

Theorie Shampoos are designed to offer various benefits for different hair types. The refresh and Recharge formula is ideal for normal and dry hair, while the Hydrate and Moisturize formula helps to address dryness and restore moisture levels. For damaged and fine hair, the Enrich and Strengthening formula helps to reinforce and repair damaged strands.

Theorie Shampoo Active Ingredients

Theorie Shampoo Ingredients

Each of the Theorie Shampoo variants mentioned above contains the following active base ingredients:

Argan Oil

Argan oil is a type of oil derived from the Argan tree. This tree is native to Morocco, and the oil has been used for centuries by Moroccan women to nourish and protect their hair.

Argan oil (Argania Spinosa Kernel Oil) is rich in essential fatty acids, antioxidants, and vitamin E, which makes it an ideal treatment for dry, damaged, or frizzy hair. When used regularly, argan oil was proven to help protect hair from oxidative stress. It can also make your hair softer, shinier, and more manageable.

Marula Oil

Marula oil is a natural oil from marula fruit. The oil has several benefits for hair, including reducing frizz, adding shine, and helping repair damaged hair.

Marula oil is also a great detangler, making it an ideal choice for those with thick or curly hair. In addition, the oil is light enough that it won’t weigh down your hair or make it greasy.

Sage Oil

Sage oil extracted from the sage plant is native to the Mediterranean region. The oil has a fresh, herbaceous scent and is commonly used in aromatherapy.

Sage oil has numerous benefits for both the scalp and hair. One of its key benefits is its antifungal properties, which make it an effective treatment for dandruff and other scalp conditions.

Additionally, sage oil also soothes scalp irritation and balances scalp oils. And just like any other essential oils, when used in haircare products, sage oil can help to give hair a healthy shine.

Vitis Vinifera (Grape) Seed Oil

Grapeseed oil comes from the seeds of grapes. It is high in linoleic acid, an essential fatty acid necessary for proper skin function. Linoleic acid helps keep the skin barrier intact, preventing moisture loss and hydrating the skin.

Grapeseed oil is also rich in antioxidants, which help to protect the hair from damage caused by free radicals. In addition, grapeseed oil has anti-inflammatory properties that can help to soothe the scalp and reduce dandruff. When used regularly, grapeseed oil can help promote healthy hair growth and prevent premature hair aging.

Now that you know the base ingredients of most Theorie shampoos, let’s proceed to my top Theorie Shampoo picks.

Best Theorie Shampoo

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Of all the Theorie shampoos available, these three are my favorites.

First up is the Argan Oil Shampoo, which is perfect for restoring damaged hair. Next is the Monoi and Buriti Shampoo, the go-to if your hair needs a boost of shine and vibrancy. Last but not least is the PURE Ultra Gentle Hypoallergenic Shampoo for those with sensitive scalps.

These three shampoos use argan oil, marula oil, sage oil, and grapeseed oil, which most of you may already be familiar with. Other ingredients that both the restoring and glossing shampoo have are monoi oil and buriti oil.

Monoi oil is made by infusing coconut oil with the petals of the Tahitian gardenia, also known as the Tiaré flower. The resulting oil is rich in vitamins, minerals, and antioxidants, making it an excellent choice for those looking to improve the health of their hair. Some benefits of monoi oil for hair include moisturizing dry scalp, preventing split ends, reducing frizz, and adding shine.

On the other hand, Buriti oil is an ingredient rich in Vitamins A and C. It’s derived from the fruit of the moriche palm, which is native to Brazil. It is often used in hair care products because it is highly effective at moisturizing and conditioning hair.

But if you are interested in Theorie Pure Shampoo, its key ingredient aside from argan and grapeseed is aloe vera.

Aloe Vera - Theorie Shampoo

The gel-like extract found in the aloe plant leaves contains several nutrients that can be beneficial for hair health, including vitamins A, C, and E. Additionally, aloe vera has anti-inflammatory properties that can help to soothe and heal the scalp and reduce dandruff.

Theorie’s Ultra Gentle Hypoallergenic Shampoo is also sulfate-free and free from allergens, parabens, alcohol, and animal-derived ingredients.

Aside from these three, there are a lot of Theorie Shampoo formulas, and each one utilizes exquisite blends of botanical extracts and oils. To help you better understand each one of them, I’ve categorized these Theorie Shampoos according to their best use.

Best Theorie Shampoo for Damaged Hair

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Damaged hair is in desperate need of some TLC. One way to give it the nourishment it needs is by using essential oils. These Theorie shampoos for damaged hair come with different oils that help keep moisture in the hair.

Aside from marula, argan, sage, and grapeseed oils, these shampoos also contain plum seed oil and coconut oil.

Plum seed oil is high in essential fatty acids, which help to nourish and protect the hair shaft. This oil is light and non-greasy, making it an ideal choice for those with oily or fine hair.

While coconut oil is one of the best oil ingredients in hair care, it’s a great conditioner as it helps to hydrate and nourish your hair, making it soft and shiny. Coconut oil also protects your hair from damage caused by heat styling or color treatment. In addition, coconut oil can help to keep your scalp healthy by fighting dandruff and itchiness.

In addition to these oils, you’ll also find some natural plant extracts like Rose Flower, Helichrysum (Licorice), Jasmine, and Ginkgo Biloba. These nutrient-rich flowers and herbs don’t only protect and nourish the scalp. They also smell amazing!

Best Smoothing Theorie Shampoo

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Theorie’s Smoothing Shampoo is a powerful formula that helps to tame unruly hair. Distressed hair is often caused by heat styling and environmental damage. This shampoo gently cleanses the scalp and hair, removes dirt and oil, and brings back the hair’s natural moisture and oils. The result is soft, shiny, and manageable hair that is easy to style.

These smoothing Theorie shampoos also use Theorie’s base active ingredients. The most notable ingredients in these three are frankincense oil and seaberry oil.

Frankincense oil has been used for centuries in religious ceremonies and as a natural remedy for various ailments. More recently, this unique oil has gained popularity as a natural treatment for psoriasis. And when applied to the scalp, frankincense oil can help to soothe itchiness and flakiness.

Seaberry oil, also known as sea buckthorn oil, is packed with over 190 bioactive substances including vitamins A, C, D, E, and B complexes. These nutrients work together to nourish and protect the hair and help prevent damage from environmental stressors, such as UV radiation and pollution.

Best Clarifying Theorie Shampoo

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Theorie’s clarifying/purifying shampoos are designed to remove build-up from the hair and scalp. These shampoos are often used by people with oily skin, as they can help regulate oil production. They use natural ingredients to do the job, including Japanese binchō-tan white charcoal, tea tree oil, ginger root, and peppermint leaf extract.

Japanese binchō-tan white charcoal is a type of activated charcoal made from oak wood. Binchō-tan white charcoal is said to be effective in cleansing the scalp and hair, as well as removing build-up and environmental toxins.

On the other hand, tea tree oil, ginger root, and peppermint leaf extract have antiseptic properties that help to soothe the scalp and prevent infection. They are also packed with nutrients that can help to improve the health of your scalp and hair follicles.

Best Strengthening Shampoo

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Just like your body needs a workout to stay toned and strong, your hair needs a little added protein to keep it healthy and prevent breakage. And that’s where these two Theorie strengthening shampoos come in.

Both the Theorie Energizing and Thickening shampoo contain ingredients that help fortify the hair shaft against damage. When used on a regular basis, a strengthening shampoo can help to reduce split ends, breakage, and overall frizziness.

The Theorie Energizing shampoo contains bamboo extract, which is a rich source of silica. Silica helps to strengthen hair follicles. The silica also works with its green tea ingredient to stimulate the scalp and promote hair growth.

On the other hand, the Thickening shampoo uses fig extract and manuka honey to create voluminous hair. Fig and manuka honey are nutrient-rich and give your scalp and hair the nutrients needed to produce healthy hair. Both of these ingredients also have anti-inflammatory properties that prevent hair loss from itching and dandruff.

How to use the Theorie Shampoo

Use any of the Theorie Shampoos like your regular or daily shampoos. 


  1. Wet your hair thoroughly.
  2. Apply a generous amount of Theorie Shampoo variant of your choice.
  3. Massage hair until it lathers. Leave it for 3 minutes.
  4. Rinse your hair well.


  1. For best results, use Theorie Conditioner after
  2. Avoid eye contact
  3. Do not swallow
  4. Keep away from children’s reach
  5. Strictly for external use only

What I like about Theorie Shampoo

  • Nicely blended scent
  • It lathers up very well
  • It comes in 15 different formulas
  • Leaves hair silky smooth
  • It comes in travel-size bottles

What I do not like about Theorie Shampoo

  • Pricey
  • Some variants contain SLS

Theorie Shampoo Side effects

Not all of the Theorie Shampoos are sulfate-free shampoos. Some contain surfactants, sulfates, and synthetic ingredients that may cause skin and scalp irritation, especially for those with sensitive skin.

FAQs About Theorie Shampoo

Is Theorie Shampoo natural?

No. Theorie Shampoos use natural and synthetic ingredients that are safe for the scalp, hair, and skin. 

Is Theorie Shampoo sulfate-free?

There are Theorie Shampoo variants that are Sodium Laureth Sulfate free. These are the Marula and Argan Oil Smoothing Shampoo, Charcoal and Bamboo Detoxifying Shampoo, Marula and Seaberry Smoothing Shampoo, and Ultra-Gentle Hypoallergenic Shampoo.

Is Theorie Shampoo vegan?

The Theorie Pure- Gentle Hypoallergenic Shampoo is vegan. 

Bottom line

You are sure to get the pampering that you deserve when you use any of the Theorie Shampoos. This shampoo line strengthens, moisturizes, nourishes, and shines hair. Plus, each product contains potent and handpicked active and special ingredients to address specific hair needs. We hope that you are able to choose from the shampoo selection above. Theorie shampoos may be quite pricey, but you will surely get a quality product experience.

Just remember that our hair health does not rest solely on our shampoo. A healthy lifestyle with a proper diet, regular exercise, and enough rest contributes to your overall body condition, including your hair. For best results, ensure that you get the necessary vitamins and minerals for hair health and growth.

If you have other hair concerns, you can get other products that might help address your problem. Other great sulfate-free products are The Raw Sugar shampoo and the Biosilk shampoo.

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